How FamCEO texting & consent works

Last updated: July 9, 2026

FamCEO is a household coordination service: an adult account holder (a parent or legal guardian) and their own registered family members exchange text messages with the family's FamCEO number. This page documents exactly how consent to receive those texts is collected, what messages we send, and how anyone can opt out. It supplements our Privacy Policy and Terms of Service.

Who receives messages — and who consents

Only registered family members receive texts. The account-holding parent registers each member's mobile number in the dashboard. Numbers never come from third parties, purchased lists, or anywhere else.
The parent consents on their family's behalf. During signup, the account holder must affirmatively check a consent box (shown below) confirming they are the parent or legal guardian of the members they add and that they consent to those members receiving automated texts.
Messages are conversational and expected. Members only ever hear from FamBot (our texting assistant) in response to something: their own text, a chore they own, a dinner plan, or an event the parent confirmed.

The consent step, as shown at signup

This is the exact consent control every account holder must check before any family member's number is registered (from Step 2 of onboarding, "Add your kids"):

Every member is told, on their very first text

The first message FamBot sends any newly added member identifies the service and how to opt out:

FamCEO: You've been added to your family's FamCEO line. You'll get reminders, confirmations, and updates here. Reply STOP to opt out, HELP for help. Msg & data rates may apply.

What we send

Acknowledgments of a member's own inbound texts ("Got it — added to Mom's list")
Chore reminders the parent scheduled, and streak confirmations
Shopping and dinner confirmations ("Your cleats are ordered ✓", "Dinner tonight: tacos, ~6:30")
Event reminders the parent explicitly confirmed

No marketing, no promotions, no third-party content — ever. Message frequency varies with the household's own activity.

Opting out always works

Any member can reply STOP at any time. They are flagged instantly and permanently — FamBot sends them nothing further, not even chore reminders — until they opt back in. HELP is honored too, and returns service info and contact details. The account holder can also remove any member (and their data) from the dashboard at any time.

Questions

Email hello@fam-ceo.com — FamCEO, Sarah Etzl, sole proprietor, doing business as FamCEO · 1163 Hibbard Rd, Horseheads, NY 14845, USA.